Welcome to The Squad
We are the Niland girls, a daughter-mom team located in Southern Alabama, and we are on a mission!
Yes, we are here to offer you quality clothing and accessories at a great price (perks to minimal overhead costs).
But it goes beyond that.
We are here to spread joy, create community, and learn life skills along the way.
Over here we take the learn-as-you-go approach, trusting God will place the right people, opportunities, and lessons on our path every step of the way.
We started with a dining room table covered with little beads and elastic string. And we've grown into what you see today.
We hope we inspire you and future entrepreneurs to do the same in whatever venture you find.
And that we can provide a platform for others in the small business world to share their voice.
Thank you for being a part of The Squad! It's your support and encouragement that has helped fuel us forward.
“Give a man a fish, feed him for a day. Teach a man to fish, feed him for life.”
Our Journey
The Squad is Born
Our first Instagram post went live. Eek!
Interview our First Local Small Business Owner
Tori Lane of Royal Stone Piercing sat down with us and shared how she got in the business and lessons she's learned along the way.
Enter Eastern Shore Children's Business Fair
We won the award for Best Customer Service! And more importantly, we had so much fun!
Pay it Forward
We were able to donate $300 worth of supplies to help support families at our local Ronald McDonald House.
The Squad Website
We took the next step in serving our customers well-- a fully functioning e-commerce website!
2023 Year in Review: Our First 6 Months
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225
Total Customers
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242
Orders Placed
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600+
Items Sold
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6
States Reached
We'd Love to Hear From You
Have ideas or words of encouragement for the girls or our brand? Please share them below!